Did you know that unseen auctions are happening at rapid, lightning speed every time you use Google to search for a specific product or service? Also, behind each of these unseen auctions are advertisers competing for that all-important click. A vast array of businesses now compete for your clicks because of the tools from Google AdWords. Each one of these click can potentially lead to a conversion and a sale!
If you’re interested in capitalizing on the enormous range of searches that take place on Google, one of the easiest ways to start is by signing up for a Google AdWords account.
What is Google AdWords?
If you’re unfamiliar with Google AdWords, this is an online advertising platform. This platform gives you the ability to create targeted online ads to reach audiences that are specifically interested in the different products and services you currently offer. Google AdWords runs on pay per click or PPC advertising, which means you will have to pay every time someone clicks on your Google Ad.
Google AdWords Benefits
Nowadays, if someone is looking for the answer to a random question, chances are your first stop will be Google. Looking for a great local restaurant? Google it. Want to know when the next train is leaving your local station? Google it. Google handles an astounding 2+ trillion searches like these every single year. That equates to a staggering 5 billion daily searches. If you tap into this huge reach, you’re bound to generate more traffic to your site.
Another key benefit to using AdWords is that its capabilities allow for a range of targeting. Regardless of how small or large your business is, there’s something for every business here. If you opt to bid on broad keyword search terms, this will show your ad to prospective customers during the early stages of product research and allow you to capture their interest with the landing page of your site and start sending them informative content. This will help to prove your authority and then if they don’t convert, you can use retargeting software to keep drawing them back in.
It’s always important to remember that one of the big differences between the people you are reaching with Google AdWords and the people you are reaching with other forms of advertising is their intent. When people are searching Google, you will be advertising to people who are looking for a specific product or service. When your ad appears, this will help them find the answer they are searching for, instead of just interrupting their online browsing.
With this platform, you can let adwords advise you on the best marketing route for your business. With AdWords, you will always have complete control over your different AdWords campaigns and your overall budget. You will easily be able to decide how much you would like to spend and then adjust your budget based on the performance graph from your different campaigns. If an ad is performing very well, then you can increase your ad spend to maximise the desired results.