When you’re first developing your brand image, you want to make one that impresses potential customers. You want them to remember your company and be able to recognize it when they see your logo. Here are a few different ways that good design can help you to create a recognizable brand.
Design Should Reflect the Nature of Your Business
One of the biggest mistakes that new business owners make when trying to craft an effective logo is they leave out the nature of their business. Your logo is a way of telling people what you do in picture format. If you’re a realtor, then have a picture of a home or a key in your logo. If you are a handyman, have a picture of a hammer in your logo. Your design should reflect the nature of the business that you’re in so that people can easily identify what your business can do for them.
Make It Simple
One golden rule of most design agency professionals is to make a client’s logo simple. Simple logos are easy to remember. If you have an intricate logo, people will likely not be able to decipher it within the few seconds they see it. Realize most will only see your logo as they drive past your office building or walk past one of your employees with a branded shirt on. You want your design to be easy for those passersby to read within a few seconds and remember.
Be Careful with Your Font Picks
If you’ve ever played around with the font types on your computer, you may find that the size of the lettering makes all the difference. Sure, a specific font may look good when it’s size 12. However, when you increase the font to size 52, the font is harder to read. Take the time to assess your font choices and only opt for those that are easily read in all size fonts. You never know what you may want to put your logo on. You want your logo font to be versatile for future use.
Designing a good logo is all about understanding the perception of your audience. When you think about how the elements of that logo play together to be received by your intended target, you can better pick the best elements for your design. If you’re not highly skilled at designing logos, it’s a good idea to pay an agency to do so as your logo is an attribute that you’ll be using for the entire lifespan of your business.