One of the biggest talks among the small business industry is the use of chatbots. While this is still a fairly new technique, many are jumping on board. For businesses in almost any industry, using chatbots on your website can be an extremely beneficial way to communicate with your customers or clients. Here are four reasons that you should consider investing in a chatbot program.
Automatic Customer Support
There are many times that customers call in with simple questions. Chatbots can easily answer many of the basic questions that your customers have without having to pull any of your employees to answer the same questions over and over again. Additionally, chatbots can be programmed to alert your staff when the system believes that a question requires human interaction and support. This allows all of your customers to get instant support through the answers they need. The best part is that chatbots can help to greatly reduce the number of support staff laborers that you’ll need, particularly during slower hours in the evenings or on the weekends and holidays.
They Engage Customers
Chatbots can be a great way to help engage potential visitors to your website and turn them into customers. It’s much easier for someone to click to open the chatbot that comes up to get a quick answer to their question than it is to find a phone number and call up customer support. People are all about efficiency, and chatbots for SMBs are the way to engage these busy people effectively. The more engagement you can get on your site and time that employees spend there, the better results you’ll see through your conversion funnel.
They Work Around the Clock
We’ve all been there. You have a question about a product or service. However, it’s past regular business hours. Many times, you’ll simply jump over to another website to get an answer to your question. This does many negative things to your website. First, it increases your bounce rate, or the rate at which users click away from your website. Next, it lowers your engagement and interest in your site. Both of these aspects can affect how well your website performs on Google. Instead of risking these losses, you can use a chatbot so that potential customers can get answers to their questions around the clock. It doesn’t matter if it’s noon or midnight. Your chatbots are actively answering client questions and keeping users engaged.
Chatbots Are Cheaper Than People
While chatbot software does come at a hefty upfront cost, it pays for itself in cost savings. Instead of having to staff more customer support agents to handle times of influx, like the holiday season, you can rely on the chatbot to handle it. You can even reduce the number of staff that you have onboard as those working will only be handling a select few inquiries that the chatbot cannot. You can easily use the money that you save to invest in other areas of your business, like marketing. Most likely you will want to use those extra marketing dollars to further convert the potential clients who utilize your chatbots to answer questions.
Chatbots are a popular form of technology that are taking the small business world by storm. As you’ve learned above, they are doing so for a good reason. Chatbots are versatile and can be used in a variety of industries. You may find that they save you money, help to engage more users, and improve your overall conversion rates. Chatbots just might end up being the essential link that takes your small business to the next level.