Web text is one of the cheapest, direct and genuinely high revenue generating ways to market your business. Research shows that SMS messages are read more than any other messaging medium, with a 98% open rate within the first three minutes of delivery, it’s highly likely that your message will reach your target audience successfully. The secret to a successful Web text campaign is offering value to your customers.
If you’re considering a Web text campaign for your company, have a look at these 5 tips below:
Tip 1: Always get permission – understanding the rules
Before starting a Web text campaign, it is important to understand the rules that exist around Web text. The most important rule to remember is that you may only send marketing messages to customers who have explicitly opted in to receive your messages.
Data protection clearly states ( https://www.dataprotection.ie ) that marketers may send electronic mail (Web text, etc) for direct marketing purposes to an individual subscriber where:
- i) The subscriber has unambiguously opted-in to receive such mail within the last twelve months
- ii) They have obtained that subscriber’s contact details in the course of a sale of a product or service to him/her within the last twelve months
Tip 2: Use the Opt-out option
Although everyone enjoys receiving offers and promotions, providing your customers with opt-out options means customers won’t get annoyed. Giving customers the option to opt-out means your message will be sent to the most suitable audience, in turn saving you money.
Tip 3: Keep it Short and Sweet
This may be the most important tip to follow if you want your Web text campaign to be a success. Keeping your messages short and precious will keep your audience interested and engaged. Your message should get straight to the point, offering easy instructions, and letting your customer know when the deal you are offering expires. Sending frivolous, open-ended message is likely to annoy your audience, which is obviously something you want to try and avoid. Long text messages can distract your audience, and they may fail to engage with your communication.
Tip 4: Regularity
Knowing when to send out a message and how often can have a major part to play in your Web text campaign. Your customers will not want to receive a message every day, sending messages too frequently could lead to the customer becoming annoyed and opting out. Bombarding customers with messages is not a good strategy.
Sending messages infrequently may lead to the customer losing interest in your company.
Finding a happy medium is key to maintaining a healthy relationship, with your customers, and running a successful Web text campaign. Good messages should be anticipated, they should be personal and they should be relevant.
Tip 5 – Call to Action
Make sure your message provides a clear call to action – it will allow you to track your customer response.
For more information, visit us at www.sendmode.co.uk or call 020 3411 4464, we’d be happy to help.