big data

How Big Data Can Work For Small Business

Once upon a time, if a business wanted to get a good idea about its customers' buying habits, it had to engage...

Big Data: How It Affects Your Business

From marketing strategies to alarm clocks, toasters to software, no matter what your business startup does, sells or services, big data is...

How Big Data Has Permanently Changed Marketing

Once upon a time, marketing campaigns were conducted mostly by gut feelings and instincts, supplemented by some incidental information. Experienced marketing professionals,...

How Predictive Analysis Apps Are Redefining Business

Our everyday lives are filled with technological innovations that seem like something out of science fiction. We have computers that fit in...

How Big Data Is Changing The Insurance Industry

The rise of Big Data has been a game-changer for an increasing number of industries, and that trend shows no sign of...

How Big Data Is Changing The Face Of Consumer Finance

Big Data is everywhere today. Although the concept has been around for decades, today's Information Age technology has exponentially increased the amount...

Put Your Marketing On Steroids With Data Integration

Big Data is a valuable resource for increasing a business' effectiveness. However, the sheer scope of Big Data necessitates the correct tools...

How Big Business Uses Big Data To Understand Consumers

If you have your own business (or hold a position of responsibility in someone else's), then you would probably agree that bettering...