Getting the word out about your business shouldn’t cost you an arm and a leg. In fact, with the right strategies, you should be able to advertise your business successfully for next to nothing. We’re going to share with you just some of the many low to no-cost strategies that you can use.
Host Free Classes
You picture yourself as an authority in your industry. Use that information that you have to instill your industry authority and get your business name out there. Offer to host a free class for those who are interested in your industry. For example, if you’re a realtor, you may host a free class on how to prepare to purchase a home. All you’ll need to donate is your time, and you can get some valuable new leads.
Sponsor Local Events
One surefire way to get your business name out there in a good way is to sponsor a local event. There are many charity events that are in need of business donations to run. When it comes to a donation, you don’t always have to consider it being money. Rather, you can offer other things that can get your business name on the list of sponsors without spending cash. These include things like using your business location for the event or having employees donate their time to volunteer at the event.
Offer Free Custom Stickers
If you want to get the word out about your business, then offer your customers free custom die-cut stickers. You’ll want to ensure that your logo is clearly visible on the sticker so that people who see it become familiar with your brand. You should opt for giving these out to other businesses in your area that support you as well. Think about anyone who has the space to advertise for your business and give them some free stickers.
Offer Content or Interviews to Local News Outlets
When it comes to the news outlet, they always need some new information to report on. Offering them some of your expertise in a how-to interview or writing them a how-to article can be a great way to get your business name out there. For example, let’s say you’re a plumber. You may do a short interview showing some of the most common plumbing problems that people experience and how to fix them. This crafts you as an industry expert and exposes your brand name to your local area.
There’s nothing better than local advertising. If you don’t have a large budget to do some, then consider the options above. These are just four of many different creative marketing strategies that you can use to connect with the local audience in your area.