Finding the best SEO & SEM software for the coming year, even though it might involve a bit of research, offers some incredible opportunities to bring your search engine optimization and search engine marketing games to the next level. A variety of tools are available and, even among the best SEO tools and the best SEM tools, prices have actually gotten very affordable over the years. There is a lot of competition among developers in this area and, because of that, small and medium businesses, freelancers and entrepreneurs can get some very good deals.
Cloudswave has several offerings for people working on their search engine optimization. Here are some of the ones that are worth taking a look at closely, particularly for businesses that have quite a bit of work to do in getting their site noticed by the search engines and that want to do it as quickly as possible.
Ahrefs is a massive index of backlinks. These backlinks are regularly checked to make sure that they are live, making it easy for you to avoid having dead links pointing to your site. This is an excellent tool for anybody who needs to increase the search engine optimization performance of their website.
Aimed at publishers and designers, this is a great tool that allows you to monitor the status of backlinks. If something is about to be taken down, has been taken down already, or has just gone dead, Monitor Backlinks will let you know.
Screaming Frog SEO Spider
If you’re not sure why your site isn’t performing as well as it should, this is one of the best SEO tools out there. It’s designed to go through a site and find issues that could be negatively impacting the performance of the site on search engines. It’s a great troubleshooting tool for website designers and owners and it has an 82 rating on the Cloudscore at Cloudswave.
Best SEM Tools
SEMrush is designed to give you some insight on what your competitors are doing, and that makes it one of the best SEM tools to have available. It generates reports and lets you know what your competition is doing in terms of marketing their websites on the search engines. It pulls data from Google, Bing, and other sources, combining it into a useful whole that you can use to devise strategies to outdo your competitors.
Web CEO Onilne
Web SEO Online has very advanced reporting tools that you can use to analyze not only your SEO and SEM strategies, but that you can also use to take a look at how well you’re doing promoting yourself in social media. This is a great all-around tool and it has a good rating on Cloudswave.
One of the best SEM tools out there for people who need to really work on their keywords, Searchmetrics monitors well over 200 million different keywords across 100 million domains. This can be an invaluable tool for increasing the effectiveness of your search engine marketing campaigns.
There are plenty of other solutions available and, as was mentioned, developers compete vigorously to capture the interest of the people in charge of search engine marketing and search engine optimization campaigns. If you need to get your business noticed, some of these tools may go a long way toward making that happen, particularly if you’re trying to navigate the tricky waters of using the biggest search engines in the world as marketing tools to help your business succeed.