The world of technology is growing by the day. This has led to its robust applications in every aspect of our lives. Over the past couple of years, digital signage emerged and it’s and has been adopted by businesses of all kinds, big or small.
Many might ask what digital signage is and how it is used. Well, it is something you encounter on a day to day basis in the subway stations, airports, or even on streets. Digital signage is a display of digital images, web pages, social media, or any other digital content by the use of a projector or even a television screen. It does not go without pointing out that it can be used both indoors and outdoors. It has come to replace the traditional and static signatures that have become out dated with time.
The Nature of Content That Can Be Displayed
Digital signature has a wide range of use. The user can upload graphics on digital bill boards, promotional videos on supermarket screens, weather data, restaurant menus, or even just text. The content basically depends on the user’s need, the location, and their financial resources. It is of much essence, to note the fact that the content of a given network of displays is centrally managed.
Uses of Digital Signage
The digital signage could be telling stories to a specific audience or generally the members of the public. You can convey ideas, information, or images that tell a controlled narrative to your audience. For example, it can be used in by employers to convey a certain narrative with a digital content to the employees. This is particularly what has made it popular in our society.
Companies take advantage of digital signage to connect with the members of the public. They use it in their lobbies or even on the streets with an aim of promoting their brands. With this, their consumer or even potential investors know more about the company.
Conveying of information is one of most basic uses of digital signage. Businesses that want to inform their employees, investors, or even the public can use it. For example, on the period just before an Initial Public Offer (IPO) companies have a lot of information to convey to their potential investors. Beside the use of the main stream media, they can also use digital signage.
The cost of Digital Signage
The cost of outdoor digital signage varies from one city to another. This price basically depends on the demand, supply, and the cost met by the platform providers. Indoor digital signage on the other hand, is quite cheap. The costs incurred are basically includes the initial cost and that of managing the platform. We can however point you to a site here and estimate that digital signage costs an average business $ 5,000 per year.
Digital signage just like any other form of technology has brought more convenience in our society. Its impact in business is very significant. My hope is that it keeps on evolving to better standards of efficiency.