Whether or not you actually believe in the 80/20 rule of business, it’s an interesting principle and one that’s backed by plenty of large-scale research. Basically, the rule is something of a spinoff of Pareto’s Principle and essentially states that for most businesses, 80% of the business you do is controlled or in some way influenced by 20% of your client base. Of course, roughly translated this means that it tends to be your regular customers that both bring you the most business and play the most important role of all in bringing new business your way.
Now more than ever, reaching out to a larger target audience and winning it over has never been more difficult. Not because you’re doing anything wrong or that people are becoming pickier, but more down to the fact that competition in every single sector across the board has never been more ferocious. As such, it often ends up being the little things that make all the difference when it comes to appealing to would-be buyers and earning that all-important reputation. And if you’ve been wondering how all this relates to the idea of laser marking manufacturers, you’d be surprised just how big of a difference the right engraving or marking can make to the products you’re selling.
Mass Marketing Potential
Take for example the idea of adding your brand’s name, logo or slogan to the products you sell – it might seem like a superfluous cosmetic touch, but what you’re actually doing is turning everything you sell into a mass marketing material in its own right. Regardless of what it is, what it’s used for or indeed what it might be made out of, the fact that it features something to do with your business helps spread the word each time it is used. It reminds the buyer where they got it from and thus where to go next time they’re looking to buy something similar, while others seeing your name in lights and may think of paying you a visit. As such, it ticks all the right boxes by way of marketing magic and has the very real potential to spread the word about who you are and what you do far and wide.
It’s also worth bearing in mind that comparatively few businesses are using laser engraving to personalise their products these days with their own brand names and logos. At least compared to the number of brands doing no such thing that is, so when it comes to standing out from the crowd and gaining a few reputation points at the same time, it’s a great idea to try out. Whether you’re selling plastic goods, hunting knives, glassware, metallic tools or really anything else across the board, there’s something uniquely professional looking about the details or logo of the brand behind it marked with pure precision into the materials themselves.
Cut the Counterfeits
If you’ve ever been worried about the products you manufacture or retail catching the eye of the counterfeiters, one of the best ways of stopping them in their tracks is by using laser marking to create a precision mark of some type they’d have a hard time replicating. Hacking a couple of letters or a mark into a lump of metal is one thing, but when it comes to creating intricate and highly-precise marks to identify a brand or business, it’s impossible to replicate the quality of a high-end laser marking machine. So if you’d rather let your target audience know what’s the real deal and what’s anything but, adding your own mark with a laser marking machine could be the way to go.
In a similar vein, more businesses than ever before are investing exclusively in parts and products that are marked to order so as to make them considerably less attractive to thieves. By adding a unique identification mark to any given product that’s used exclusively by one brand alone, the chances of the products being stolen can be reduced considerably while the chance of recovering stolen items increases dramatically.
Long Lasting Results
Last but not least, no matter how you choose to incorporate laser cutting in and around your own business, you’ll benefit from a result that’s both flawless in quality and permanent. There are literally no other marking methods currently available that can produce the same outstanding and long-lasting result as those of laser marking. So whether it’s for the creation of store signage, marketing materials or to mark the product you sell on a day to day basis, laser marking offers an immediate and permanent transformation.