Taking your business online can offer a wealth of benefits. But building an online brand can take time. Luckily, most of the steps needed to build an online brand are easier than you may think. Here are some ways to get started.
Create a Standard Look
According to These 8 Simple Things Will Reinforce Your Small Business’ Brand Online, one of the best ways to gain credibility for your online brand is by creating a standard brand look. This includes selecting standard brand fonts, a logo, a color palette and more. These elements should be consistent between your website, email headers, social media imagery and more. By creating a standard brand look, you’ll help ensure that customers view your brand as credible.
Hone your Brand Story
Today’s consumers want to do business with companies that they can connect with on a personal level. You can help build this connection with your current and future online customers by honing your brand story.
To hone your brand story, think about what sets your online brand apart from competitors, what makes your brand interesting, why you started the business and more. Then, craft those elements into a compelling brand story that online consumers will want to read. Also, be sure that the brand story you create is consistent through each of your online presences from your website to your social media pages.
Create Autoresponder Emails
Email is still one of the most effective online tools for driving sales. If you aren’t currently utilizing email to its full potential, now is the time to start. Anyone who has signed up to receive your emails has already expressed interest in what you have to offer them and, when presented with a compelling email, will be more likely to make a purchase.
The easiest way to start utilizing the power of email is by creating a series of autoresponder emails that new subscribers will automatically receive after signing up for your email list. These autoresponder emails can be sent on a weekly basis or on a different timeline that works best for your online brand. Use these emails as an opportunity to bring new subscribers into your brand’s culture. Acquaint them with your brand’s history, detail the benefits your brand offers and more.
Interact with your Target Audience
Online consumers don’t want your brand to broadcast to them. They want you to interact with them. The best way to drive these interactions is by utilizing the power of social media. Create a social media posting schedule and stick with it. Also, acknowledge the social media followers who comment on and share your posts. On Twitter, search out consumers who are within your target market and actively engage with them. The more effort you put into conversing with online consumers as a friend, the better.
Building your online brand can take time, but it doesn’t have to be difficult. There are many simple steps that you can take, such as creating a series of autoresponder emails, that can majorly improve your online brand’s success.