The first place most people turn when looking for information regarding businesses and services is the internet. If you don’t have a current and well-rounded online presence, you could be missing out on a lot of clients. And that online presence starts with your bio. Here are some tips for crafting an online bio that will speak to your target market and drive sales.
Make it Clear
The first step in creating an effective online bio is creating an outline of the key points that you would like to include. This outline will help to keep your bio on point and will ensure that you’ve included the most crucial details while leaving out the fluff. A clear and brief bio will capture and hold the attention of your target audience. A lengthy and rambling bio will do the opposite.
Include your Qualifications
A main purpose of your online bio is obviously to provide evidence of your professional qualifications. These important details include your education background, work history, any volunteering you’ve done and more. When possible, include a brief quote from a past client that speaks to your qualifications. This is an effective way to list your qualifications while letting someone else do the talking.
Prospective clients want to do business with someone who has a personality, not a stiff and boring executive. While your qualifications, goals and education details are important to include in your bio, those details shouldn’t be the sole focus. Include touches of personality throughout the bio to give potential clients an idea of who you are and to establish a personal connection with them. A good example of adding personality to a professional bio is this online bio of executive Jim Decker.
Include Future Goals
Don’t just focus your online bio on the past and the present. You should also touch on the future. If you have future career goals that would be of interest to your target market, include those goals in your bio. By listing the goals, you’ll help to reassure potential clients that you’re an innovative professional and are someone they should do business with.
Keep it Current
After writing your first online bio, avoid thinking that it’s set in stone and will never need to be touched again. Rather, you’ll need to regularly refresh the bio’s content to keep it current and interesting. Set a calendar reminder to re-work your bio every 6 months, each year, or whenever you undergo a career change that should be included in the bio.
Post it Properly
Writing your online bio is only the first step. Now you must take the necessary steps to ensure that it reaches your target audience. The most logical location for your bio is on your website. However, you may also want to research websites and review services that are related to your industry. If you find another site that allows the posting of professional bios, submit yours as soon as possible. The more credible locations where you can post the bio, the better.
Crafting an effective online bio isn’t difficult, but it does require a little pre-planning. By making sure your bio clearly states your qualifications and goals, with a bit of personality added in for flavor, you can speak more effectively to your clients. This, in turn, can help drive sales.