There is a lot of time and work involved in the creation and launch of a new beverage. Indeed, market research will help a company to understand what their customers want out of a new beverage, research and development will try different combinations to make the product possible, production will make the product a reality and marketing will focus their efforts on finding strategies that will entice people to buy the beverage. As a beverage company, you know these steps very well and perhaps the one you are having a harder time with is with glass bottle design. In this article, we will help you to create a successful glass bottle design for your next beverage’s launch.
Determine Who Your Product is Aimed at and What Type of Product it is
The first things that you need to know before brainstorming on glass bottle designs are who your next product is intended for and the range it will be sold.
First, you need to determine who you are selling your product to. It will be an important factor in deciding on your bottle’s design.
For example, if you are selling a beverage aimed at a young target market, the glass bottle in which your product will be bottled should be designed with this demographic in mind. Launching your beverage in bottles that have an innovative, trendy form factor could be a great strategy since younger people tend to be trend setters or dedicated to follow the latest trends.
Then, your product’s type (low-end, middle range or high-end) is also an important thing to consider when deciding on a glass bottle design. Indeed, if you are selling a low-end product, you do not need to put a lot of efforts and money in design your bottles. Indeed, the priority of people who buy low-end products is to pay the smallest amount of money as possible so investing a lot in bottle design would not make sense for you.
However, if you are selling a high-end beverages like premium rums or vodkas, you should absolutely invest the proper money and time necessary to create a product that looks the part. With these products, customers expect a high-end experience from the moment they see your product on store shelves to the moment they drink it. Given this fact, you should not package an excellent beverage in an ugly bottle. It could still be popular, but the odds will not be in your favor at all.
Hire a Renowned Glass Bottle Designer
Once you have decided on who your product is aimed at and what type of product it is, you are ready to go forward with designing your glass bottles.
We strongly suggest that you hire a renowned bottle designer to help you with the designing process. Some bottle designers can even assist you by manufacturing your bottles if you do not have adequate bottle manufacturing in your facilities.
The bottle designer that you choose for your project will sit down with you, discuss what you want and what you need for your glass bottles. He or she will also create 3D and physical models of your next beverage’s bottle to show you what it will look like before sending it to manufacturing.
This concludes our article on how to create a successful glass bottle design for your next beverage’s launch. We hope that our latest article will help you to create a product that will be very popular and very profitable for your company.