It’s a mobile world out there these days. If you want to reach people, really speak to them where they’re at, then you need to engage in mobile marketing. After all, you need to make sure your message is actually reaching the right audience, right?
Gone are the days of just taking out some ad space in the local paper or magazine, or buying air time for a radio or tv commercial. Okay, so maybe not really gone so much as being gradually replaced by the Internet Age’s way of doing things, and that includes engaging in mobile marketing. But mobile marketing is easier said than done.
So, how do you do it? For starters, check out these three important tips. Once you’re done with that, check out the article “Top Tips for Mobile Marketing Success in 2015 and Beyond” for additional insights and inspiration.
Make The Message Worth Looking At
Back in the bad old pre-Internet days, people blew off unwanted ads by tossing circulars and fliers into the trash, taking bathroom breaks during commercials, or just changing the channel. Nowadays, with new ways to reach people, there are new, exciting ways of ignoring marketing campaigns, like simply not clicking on a link, deleting an email without opening it, or ignoring a text message that pops up on their smart phones.
That’s why it’s important to have a strong call to action with a good incentive for the user to click on your site. Entice them with a good deal, such as a discount on a product or service, or perhaps a small freebie. Grab their attention, let them know they’re getting something, and sit back and watch them flock to you.
Make A Mobile App
Apps are a great way of making life easier for potential customers by offering them a greater level of convenience and accessibility. After all, you as the marketer have to not only deal with overcoming peoples’ disinterest and skepticism; you have to take into account the inherent laziness of the average user. Apps make it easier for people to respond to your message, and it also makes a cool tool that they can share with their friends, which in turn gives your business even more exposure.
Who knows? Maybe you can give out a small reward to customers who send your apps to their friends (assuming the friends use the app and sign up as well!). There you go; incorporating elements from the first two tips!
Make It Easy To Opt Out
The whole point of a successful marketing campaign is to take someone from a neutral stance to a positive one. It’s most certainly NOT to take a neutral stance and change it into a negative! One of the biggest pet peeves of Internet users is the difficulty involved in unsubscribing or opting out. This creates a level of frustration that results in not only the former customer not returning, but also has them sharing their bad experience with their friends, warning them away from your business.
Yes, it’s true that you don’t want to make it easy for people to abandon you, but on the other hand, if you’re turning into the Internet equivalent of quicksand, well, no one likes to get stuck in quicksand!
Mobile marketing is still a new thing, and there’s no one absolutely correct way of doing it. Use that to your advantage by experimenting with different approaches. Good luck!