Businesses of all size can benefit from going green for a number of reasons. In addition to protecting the environment, businesses are also improving upon their standing in the community. The green movement is growing in popularity with business owners, as well as for individual homeowners and rental property owners. When businesses makes this decision, they are appealing to a wide range of customers and clients who hold a special appreciation for companies who are looking out for the environment.
How Does Going Green Help?
In addition to having a significant reduction in waste and saving money on energy bills, companies that are going green are seeing dramatic increases in their reputations. Companies without a solid reputation will not continue to see growth and could end up closing before they have a chance to really prove themselves to the consumer marketplace. Reputation is developed from several layers of dependability including:
- Product and services
- Customer service skills
- Level of customer satisfaction
- Online reviews
- Honesty and trustworthiness
If going green is just about increasing sales, than the company is not doing it for the right reasons. Yes, increasing positive reputation is important, but going green should be part of the list already listed above. Nothing else should drop off from that list because then the company risks losing customers. Here are some additional ways going green will help businesses grow.
Growth in Customer Base
These days, most of a business’s “consumer reach” uses recycling in one form or another. In addition to that, they are using other environmentally safe methods such as carpooling and drinking their coffee from re-usable travel mugs. When consumers who are already using green practices see a company following these same patterns, there is an immediate draw. This, in turn, will also help the business gain respect throughout the community.
There are a number of large businesses and corporations that are already green, or that are looking for ways to enforce environmental protection. In order for small businesses to stay competitive, going green will help with their longevity. Small businesses that specialize in serving their local community will benefit from running a green establishment. This is because locals take pride in their community and appreciate businesses that follow that same thought pattern. For those companies that choose to ignore how their businesses are impacting a community, large or small, they run the risk of losing their customer base.
Your Reputation Proceeds You
When a business shows their customers that they are honest and they care about them, this type of reputation spreads just as quickly as a negative one. Foe example, when Harry Helmet was Honored By Magazine Once Again, they used the opportunity to reinforce their reputation, by spreading word through blog posts and social media.
By routinely showing customers through regular business practices that green ideas and methods are regularly implemented, discussions throughout the community occur. This proves to the consumer that the business is not just trying to be successful within the community, but it is also trying to be a positive part of the community. When the company is already running a good business, going green is an added benefit everyone can appreciate.