Search Engine Optimisation (SEO) is an essential part of any online business. More people will know about what your company has to offer if you start advertising online. The reason why you need SEO is because there are a lot of other companies out there with the same niche as yours. You might be selling the same products or services.
With the right SEO techniques, your company will stand out. More people will buy straight from your website and this increases your potential income.
You just need to remember that SEO is dynamic. The rules that you learned before might not be applicable now. Therefore, you could not expect the same level of success if you apply those techniques especially if the platform has changed over the years. Here are some mistakes that you should avoid in 2018 if you want to see your company keep growing.
Thinking that there is a substitution to SEO
Just because the rules of SEO keep changing and previous techniques no longer apply, it doesn’t mean you just drop doing SEO altogether. If you think that creating awesome content alone is enough to convince people to come and check your website out, you are totally wrong. Without optimisation, no matter how enticing the content is, no one will see it.
Formal link building is also necessary. Don’t think that you can just get links without any effort. This will most likely result in your site becoming stagnant. The best link building strategies include blogging, digital PR and getting local citations.
Guest posting to the wrong site
Guest posting is an effective SEO strategy. If the site has a lot of followers, there are more people who could click your link and see your website. Conversely, if you choose the wrong site, it would be a waste of effort. You need to investigate the site first. There is even a chance that you seriously hurt your rankings and overall reputation by choosing the wrong site. It helps if the site has high traffic, good reputation and provides high quality content.
No social media interaction
We can’t deny the fact that social media plays a really important role in people’s lives. Businesses have drastically changed their strategies and incorporated social media at every turn. Without intentional promotion using these social media sites, your chances of being seen or appreciated by others will be dramatically lessened. Considering the fact that there are millions of social media users around the world, social media interaction is a must.
With the right strategies, your company could grow bigger. There are many others ways to grow your online business. Learn from experts like Cameron Poetzscher and you will see your business soar higher than ever.