There are hundreds and thousands of banks in this world but not all of them are successful. Among these banks are some top notch banks that are present internationally and do not need an introduction while there are many small banks that no one knows about. These banks were started with an aspiration that sooner enough they will also rise up to be one of the internationally acclaimed banks. But, the reality turned out to be totally different, rather opposite. The small community banks many a time have to shut down due to the bad strategy that they adopted during their running period and that strategy was to try to give all types of services to their customers. The bigger banks have resources and staff to afford n number of services and provide them effectively to their customers but for smaller banks spreading too thinly may prove to be fatal. Smaller banks or community banks need to define their banking niche. This not only helps them provide to their customers specialized needs but also helps them to manage themselves better.
How to Identify Your Niche
Identifying your niche can be a daunting task if you have already been providing a large number of services. But this is not very worry some as you can still cut down on the number of services you provide. Assess your staff. Look out for the strengths and weaknesses of your staff. The staff is the key to the success of the bank. If the staff has the expertise in some specific field of banking and they enjoy catering to a specific type of clients that field could become your niche. Also, you must consider the financial and physical capability of your bank which is one of the key factors in determining the banking niche.
Analyze the market for what is more in trend and in near future if there are going to be any drastic changes in the market. If you decide a banking niche without analyzing the market it may be a possibility that in near future the market turns to just the opposite side causing your bank heavy losses. Thus market research and analysis is a must in deciding the banking niche.
Thus looking at your assets, your physical ability like your infrastructure, the technology in hand, the talent of your staff and other such practical aspects of banking will not only help you determine your banking niche but also help your bank in gaining a strong foothold in the market.